29/01/2013 - Business Insider
When Josh Elman first joined Twitter as a product manager, the company had a hard time keeping users. Now, Twitter has more than 200 million monthly active users. In a post on Medium titled "What is Growth Hacking, really?", Elman shared his thoughts on building a sustainable company. Here's how to do it: - Figure out what the "aha" moment is for a new user, and then engineer the first-time user experience to make that happen faster. - Utilize the data from your most active users to "discover the deep core patterns that encouraged those users to become active" in the first place. - Build sustainable features, like viral flows or SEO landing pages, to keep attracting users. - Make sure people can easily understand what your product does.
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