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Product Manager, Advertising Products and Partner Tools (San Jose, CA, USA, North America)

TiVo, Alviso, CA, USA

Founded in 1997, TiVo, a pioneer in home entertainment, created a brand-new product and service category with the development of the world's first digital video recorder (DVR). Today, the company continues to revolutionize the way consumers watch and access home entertainment, by making the TiVo DVR the focal point of the digital living room: a center for sharing and experiencing television, movies, video downloads, music, photos, and more.

Responsibilities:

- Work with both internal and external stakeholders to optimize existing tools and advertising products and services.

- Define and manage the roadmap for advertising products and services, including enhancements to legacy products (e.g. TiVo Showcases) and new services such as (but not limited to) TV commerce, contextual advertising, personal targeting, and cross-platform syndication.

- Define the roadmap for the tools suites, including implementing a completely new look and feel (in conjunction with your UX team), defining service levels and user policies and integrating new features into the tool portal as they launch on the client devices.

- Identify operational inefficiencies within partner interactions with TiVo and build out tools to eliminate those inefficiencies.

- Develop opportunities for merging or syndicating TiVo’s interactive television advertising products and services with browser- and mobile-based advertising products and networks.

- Optimize and streamline the toolsets, APIs, and ingestion processes used to produce advertising campaigns.

- Define the toolsets for campaign management and performance reporting.

- Engage with TiVo’s partner management teams to work with cable and satellite operators to develop the next generation of advertising products and services for their networks and VOD platforms.

- Partner with other product managers, engineering, program management, and other functions to deliver new products and services to market; and ensure ongoing operational success.

- Build strong relationships with external publishers, ad networks, technology partners, to develop new revenue-bearing partnership opportunities.

- Engage with internal and external stakeholders and TiVo’s research team to understand key new trends and customer segments, new technologies and ad revenue generation tools (digital media, Interactive TV, mobile marketing, VOD etc.,) and feed those into the new product development process.

Qualifications & Skills:

- Strategic vision, self-starter, leader, high energy level, excellent communication skills.

- Strong understanding of online advertising industry and/or interactive TV advertising; expert knowledge of ad operations, ad serving, and targeting methodologies.

- 3-5 years product management experience; previous experience working with or at a major online advertising network and/or portal or advertiser.

- Strong analytical skills in both establishing business / financial / operational goals, and measuring and analyzing performance.

- Strong analytical, writing and presentation skills; TiVo expects product managers to be able to prepare, present and defend business justifications to senior members of the executive team.

- Exceptional attention to detail.

- Ability to demonstrate capability to manage multiple projects and to prioritize activities for optimal results.

- Strong team orientation and a track record of working collaboratively with internal and external team members in a fast-paced environment.

- Bachelor’s degree required (must have a technical undergraduate degree or be able to demonstrate technical capabilities with job experience).

- MBA preferred, or representative experience of equal value.

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All job offers at product-manager.me from TiVo:

Product Manager, Advertising Products and Partner Tools	IT	San Jose, CA, USA, North America
Product Manager, Developer SDK and 3rd Party Applications	IT	San Jose, CA, USA, North America

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